Pay per Click is a type of search engine marketing where advertisers pay a set amount every time their ad is clicked by a prospect. The benefit of opting for pay per click is that your site will immediately reflect on Google but it will appear on the sponsor links area which means either it will reflect on the top of the page or it will reflect on the right side of the page result. It really sounds good but the fact is that most of the users are least bothered to click on those links perhaps they prefer to see the organic page results and on top it will be expensive for the site owners compared to the organic.

Organic optimization is on boom it's the latest trend for the page ranking. It's a technique to make your Web site more visible and prominent without paying the search engines. But it will take the minimum of two months and it’s very cost effective and you can have your site on top rank for as long as you need to and that even without paying anything to any search engines.